WHAT's not in the water....

Our flagship bottles* are made from 100% Prevented Ocean Plastic™ collected from coastlines most at risk of ocean plastic pollution.

*Excluding cap and label.

Every KURE bottle Prevents up to 2 bottles from Polluting our Ocean.

This Commitment Also Means We Support....

Creating Jobs

Building Communities

Preventing Ocean Pollution

After all, a single drop can start a ripple,
but together, we create an Ocean of change.

Working together we can stop the flow of plastic pollution to our Oceans and give nature a fighting chance.

but wait, there's STILL more....

To date we have recovered

0 KG

of plastic waste from our Oceans

EQUIVALENT TO:​

2.78 million

Plastic bottles*

*17 g bottle

10,502

Fishing nets*

*4.5 kg fishing net

1,181

Sea turtles*

*40 kg turtle

7.8 million

Plastic bags*

*6 g plastic bag

Together, we can battle plastic pollution. 

For every bottle of KURE we produce, we’re cleaning up the same amount of ocean-bound plastic: a promise that makes you feel good with every refreshing sip. This is made possible through our partnership with PCX Markets, who is on a mission to keep plastic waste out of nature. 

OUR PARTNER PROJECTS​

Ocean and Island Community Collection of Mixed Plastics

Location: Thailand
Processing Type: Collection

Plastic Upcycling

Location: Philippines
Processing Type: Upcycling

Collecting Ocean Bound Plastic

Location: Vietnam
Processing Type: Co-Processing

Recycling in New Delhi

Location: India
Processing Type: Recycling

Upcycling Ocean Bound Plastic in Patagonia

Location: Argentina
Processing Type: Upcycling

This project partner specialises in the production of sustainable and environmentally conscious solutions to address the pressing issue of ocean plastic pollution.

This project partner specialises in the production of outdoor furniture made from 100% recycled post-consumer plastics.

This project partner is a high-impact Ocean Clean-Up Organisation providing safe, stable, fair, and most importantly formal employment to the communities impacted directly and severely by plastic pollution.

This project partner is one of the pioneers of the plastic recycling industry in India, recycling plastic waste for the last 38 years to convert dumped waste accumulated in extraordinarily noxious quantities.

This project partner specialises in the recycling and production of plastic products. They work in the circular economy of all kinds of fishing plastic products in remote places in Patagonia, Argentina.

OUR IMPACT SO FAR....

Cleaner Oceans, a win for sea turtles, dolphins and all our underwater friends.


We’re not just focused on delivering amazing water, we’re passionate about protecting our planet. 

That’s why we’ve also taken control of our UK deliveries, minimising road transport and those nasty carbon emissions.


We’re already harnessing the power of solar and wind for in production process, and our mission is crystal clear: by 2030, Kure Oxygen Water will be 100% carbon neutral, fueled entirely by renewable energy sources.

We're in great company